b'PlayMyWayPlayMyWay (PMW) is a first-of-its-kind budgeting tool designed to allow players the ability to monitor the amount of money they spend on electronic gaming machines. PMW is now available at Plainridge Park Casino, and a 2021 launch is plannedat MGM Springfield and Encore Boston Harbor. GameSense Advisors play a critical role in PMW, as they serve as the primary customer service representation when it comes to program-related questions. Once enrolled, a player receives automatic notificationsas he or she approach 50%, 75%, and 100% of their daily,weekly, or monthly budget. A player can choose to stop at any point or keep playing. Players can enroll, adjust their budget, or un-enroll inPlayMyWay at any time.The program is completely voluntary and provides players with real-time data so that they stay in control of their gambling. Between the launch of PMW in June 2015 through December 2019, there were 24,587 players actively enrolled in the program, with an average un-enrollment rate of 14%. An evaluation of the program found that typical PlayMyWay users wagered less moneyat PPC during the study period, made fewer visits to PPC, and tended to lose less money at PPC (Tom, Singh, Edson, et al., 2017).10RESOURCES & TOOLS'