b'2020 IMPACT REPORTSPREADINGTHE WORDThe MGC, in conjunction with the MCCG, has developed and mobilized a comprehensive communications strategy to educate casino patrons, staff, and the general public about the importance of safe play and the availability of the program, in an effort to:INCREASEPROMOTE overall brand awareness informed player choice abouttheir gamblingDRIVEtraffic to GameSenseMA.com MAXIMIZE c ommunity engagement effortsHIGHLIGHTthe resources and tools availableREACH special populations to educate about responsible gaming and EDUCATEresources that are availablethe public with helpfulresponsible gambling tipsand support resourcesREINFORCE the commonwealthscommitment to a robust responsible gaming strategy17'