b'2020 IMPACT REPORTPaid AdvertisingPaid advertising includes mobile, display, social (Facebook and Instagram), and search engine marketing. Online ads are distributed according to web-browsing behavior to maximize the campaigns impact and target people who are recreational, at-risk, and problem gamblers. WebsiteGameSenseMA.com offers practical responsible gaming tips, interactive tools, myth-busting games, and valuable information about how to access support resources and services such as theVSE program.Digital Strategy Social media platforms are used to communicate relevant, organic content. Social media platforms are powerful communication vehicles, as they allow for timely and relevant content based on current events or industry trends as well as collaboration with casino operators and other responsible gaming stakeholders.19'